Borders Opt-Out

Last month, 48 million Borders customers were informed via email that their personal information had been sold to Barnes and Noble as part of Borders’s bankruptcy proceedings. I opposed the sale of this information because I don’t think bankrupt companies should sell their customers’ information without adequate protections. Different companies have different security practices, and consumers should be able to choose who they share their personal information with.

In this case, Borders customers were not asked whether they would like their information sold to Barnes and Noble. They do have the option to opt out of having their information sold, though, and the deadline for opting out is tomorrow, October 29. Borders customers who would like to opt out of this sale should visit this site to opt out.